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Privacy Policy

Matchmaking & Matrimonial App — Data Protection & Privacy

Effective: January 1, 2026 hello@sutr.co.in

Contents

Introduction 1. Information We Collect 2. How We Use Your Information 3. How We Share Your Information 4. Data Safety (Google Play) 5. Your Privacy Rights 6. Data Security 7. Data Retention 8. Children's Privacy 9. Cookies & Tracking 10. International Transfers 11. Third-Party Links 12. Changes to Policy 13. Contact Us

Welcome to Sutr, a matchmaking and matrimonial application designed to help individuals find meaningful life partnerships. This Privacy Policy explains how Sutr ("we", "our", or "us") collects, uses, stores, shares, and protects your personal information when you use our mobile application and related services (collectively, the "Service").

By registering for or using the Sutr app, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree to this policy, please do not use our Service.

01

Information We Collect

1.1 Information You Provide Directly

When you register and use the Sutr app, you voluntarily provide us with the following personal information:

  • Full name, gender, date of birth, and profile photograph(s)
  • Contact details including phone number and email address
  • Educational qualifications and professional/employment details
  • Marital status, religion, caste, mother tongue, and family background
  • Physical attributes such as height and complexion (optional)
  • Location information including city, state, and country of residence
  • Horoscope and astrological details (optional)
  • Partner preferences and lifestyle information
  • Identity verification documents (e.g., government-issued ID) for profile verification
  • Success stories, testimonials, and photographs you choose to share
  • Information provided when contacting our customer support team

1.2 Payment Information

When you subscribe to our premium membership plans or purchase any paid features, you or our payment service provider will collect:

  • Bank account, credit/debit card, or UPI payment details
  • Transaction history and billing information

Sutr does not directly store your complete payment card details. Payments are processed through secure, PCI-DSS compliant third-party payment gateways.

1.3 Information Collected Automatically

We automatically collect certain information when you use the Sutr app, including:

  • Device information: device type, model, operating system, and unique device identifiers
  • IP address and network information
  • App usage data: features used, pages viewed, search queries, clicks, and session duration
  • Log data: login timestamps, app error reports, and crash logs
  • Location data (only with your explicit permission)
  • Identifiers associated with cookies and similar tracking technologies

1.4 Information We Receive from Third Parties

You may choose to sign in to Sutr using third-party social media or authentication services such as Google Sign-In, Apple ID (Sign in with Apple), or Facebook Login. When you use these services, we may receive your name, email address, profile picture, and other information permitted by your privacy settings on those platforms.

Sutr is not bound by the privacy policies of such third-party platforms.

02

How We Use Your Information

Sutr uses the information we collect for the following purposes:

  • To create, manage, and maintain your profile on the Sutr platform
  • To provide matchmaking services and recommend compatible profiles based on your preferences
  • To display your profile to other registered members of the Sutr community
  • To facilitate secure communication between matched members
  • To process payments and manage your subscription or purchases
  • To send you notifications, alerts, and updates about your account and matches
  • To communicate with you via email, SMS, or push notifications about promotions, features, and offers
  • To provide customer support and resolve disputes
  • To conduct research, analytics, and improve our AI/ML-based matching algorithms
  • To comply with applicable laws, regulations, and legal obligations
  • To detect, prevent, and investigate fraud, abuse, or violations of our Terms of Use
  • To ensure platform safety, security, and integrity
03

How We Share Your Information

3.1 With Other Sutr Members

Your profile information — including name, photographs, educational and professional details, and preferences — is visible to other registered members of Sutr for the purpose of matchmaking. You can manage your privacy settings from the Settings > Privacy section of the app.

3.2 With Service Providers and Partners

We may share your information with trusted third-party service providers who assist us in operating the Sutr platform. These include:

  • Cloud hosting and infrastructure providers
  • Payment processing and fraud prevention services
  • Analytics and performance monitoring tools
  • Customer support and communication platforms
  • Identity verification services

All service providers are contractually bound to strict confidentiality and data protection obligations. They access your data only as necessary to perform their services on our behalf.

3.3 With Law Enforcement and Legal Authorities

We may disclose your personal information to governmental or regulatory authorities if required to do so by law, or in good faith belief that such disclosure is reasonably necessary to comply with a legal obligation, protect and enforce Sutr's legal rights, safeguard the safety, security, or rights of our users or the public, or prevent or investigate fraud, security breaches, or illegal activity.

3.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or part of Sutr's business, your personal data may be transferred as part of that transaction. We will notify you in advance of any such transfer and any choices you may have regarding your information.

04

Data Safety on Google Play Store

Sutr is committed to full compliance with Google Play's Data Safety requirements. Below is a summary of our data practices as disclosed on the Google Play Store.

4.1 Data Types Collected

  • Personal information: Name, email address, phone number, date of birth, profile photo
  • Sensitive information: Religion, caste, marital status, health/physical details (optional)
  • Financial information: Payment card details (handled by secure payment processors)
  • Location: Approximate or precise location (with user permission)
  • App activity: In-app actions, search history, browsing history within app
  • Device identifiers: Device ID, advertising ID

4.2 Data Use

  • All collected data is used to provide core app functionality, including matchmaking and profile services
  • Data is used for account management, personalization, and analytics
  • Data is NOT sold to third parties for advertising purposes

4.3 Data Sharing

  • Data is shared with service providers as described in Section 3
  • Data may be shared for legal compliance
  • Data is NOT shared with third parties for their own marketing purposes

4.4 Security Practices

  • Data is encrypted in transit using TLS/SSL
  • Sensitive data is encrypted at rest
  • You can request deletion of your data by contacting us
05

Your Privacy Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

5.1 Access and Portability

You have the right to request a copy of the personal information Sutr holds about you. You can access and update most of your information directly through your account settings.

5.2 Correction

You have the right to request correction of inaccurate or incomplete personal information we hold about you.

5.3 Deletion

You may request the deletion of your account and associated personal data. Please note that we may retain certain information as required by law, for fraud prevention, or for legitimate business purposes.

To delete your account, go to Settings > Account > Delete Account, or contact us at the email below.

5.4 Withdrawal of Consent

You may withdraw your consent to the processing of your personal data at any time. Please be aware that withdrawal of consent may result in the deletion of your profile, as certain personal information is essential for us to provide the matchmaking service.

5.5 Opt-Out of Marketing

You can opt out of receiving marketing communications from us at any time by:

  • Updating your notification preferences in the app (Settings > Notifications)
  • Clicking the 'Unsubscribe' link in any marketing email
  • Contacting us directly at our support email

5.6 Additional Rights for EU/UK/EEA/California Residents

If you are a resident of the European Union, United Kingdom, or California (USA), you may have additional rights including:

  • Right to object to certain processing of your data
  • Right to restriction of processing
  • Right to lodge a complaint with your local data protection authority
  • Right to opt out of the 'sale' of personal information (California – CCPA)
06

Data Security

Sutr implements industry-standard technical and organizational security measures to protect your personal information, including:

  • SSL/TLS encryption for all data transmitted between your device and our servers
  • Encryption of sensitive data stored on our systems
  • Strict access controls limiting data access to authorized personnel only
  • Regular security audits and vulnerability assessments
  • Secure, PCI-DSS compliant payment processing

While we strive to protect your personal information, no system is completely secure. We cannot guarantee the absolute security of data transmitted over the Internet. In the event of a data breach, we will notify affected users as required by applicable law.

07

Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Specifically:

  • Active account data is retained as long as you maintain an account with Sutr
  • If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law
  • Transaction records may be retained for up to 7 years for tax and financial compliance
  • Anonymized, aggregated analytics data may be retained indefinitely
08

Children's Privacy

Sutr is intended solely for adults aged 18 years and above. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor has registered on our platform, we will take immediate steps to delete their account and associated data.

If you believe a minor has registered on Sutr, please contact us immediately at hello@sutr.co.in.

09

Cookies and Tracking Technologies

Sutr and our third-party partners use cookies, web beacons, pixel tags, and similar tracking technologies to:

  • Authenticate users and maintain session security
  • Analyze app performance and usage patterns
  • Personalize your experience and match recommendations
  • Measure the effectiveness of our communications

You can manage cookie preferences through your device settings. Note that disabling certain cookies may impact the functionality of the Sutr app.

10

International Data Transfers

Sutr may store and process your personal information on servers located in India, the United States, or other countries where our service providers operate. If you are located outside these regions, your data may be transferred to and processed in countries that may have different data protection laws than your home country.

We take appropriate safeguards to ensure that any international transfer of your personal data complies with applicable data protection laws, including the use of Standard Contractual Clauses (SCCs) where required.

11

Third-Party Links and Services

The Sutr app may contain links to third-party websites, services, or social media platforms. Sutr is not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information to them.

12

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

  • Displaying a prominent notice within the Sutr app
  • Sending a notification to your registered email address or phone number
  • Updating the 'Last Updated' date at the top of this policy

We encourage you to review this Privacy Policy periodically. Your continued use of Sutr after any changes constitutes your acceptance of the updated policy.

13

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Sutr App – Privacy Team
hello@sutr.co.in
sutr.co.in/privacy

© 2026 Sutr App. All Rights Reserved.

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